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The Big Trends Transforming Pharma | 28 August
Big trends in marketing according to Bayer, Janssen and Lilly c-suites
The industry is fast approaching a promising new future. How is it getting there?
Eyeforpharma asked some industry heavyweights what their vision of the future looks like for pharma.
Excerpt/Quote:
Shaw bangs the drum for greater collaboration: “Let’s stop fighting about drug pricing and come together with payers, with the government, with policy makers and let’s actually do something that shows what the value is. I need somebody to help measure this because we don’t have all the data; typically, the payers do to prove whether it works or not, and I am confident we will demonstrate positive outcomes.
We can’t do it ourselves. No one industry, no key stakeholder is going to be able to do it alone.” Christi Shaw
Collaborative working using an ‘all-in stakeholder approach’ just like I put forward myself in eyeforpharma Barcelona 2018, it is true… no one industry can fix the problem, all stakeholders should play a role in promoting and developing the necessary changes in order to acheive success. The other keyword here of course is collaboration!
Read the article here to hear from:
- Sebastian Guth, Executive Vice President and Chief Marketing Officer, Bayer
- Christi Shaw, Senior Vice President and President, Lilly Bio Medicines, Eli Lilly
- Kris Sterkens, Company Groups Chairman, Europe, Middle East and Africa, Janssen
- Julie Gerberding, EVP & Chief Patient Officer, MSD
- Jim Robinson, President & COO, Alkermes
- Andrin Oswald, Director of Life Sciences Partnerships, Global Health, Gates Foundation
Enjoy the read.
Lauren
Lauren Robertson
Global Project Director | eyeforpharma
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The views and opinions expressed in our content are those of the authors and do not necessarily reflect the official policy or position of eyeforpharma. Examples of analysis performed within this article are only examples. Assumptions made within the analysis are not reflective of the position of eyeforpharma.
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