How Do You Localize A Global Brand Strategy? | By Adam Chapman |  eyeforpharma  |  16 July 2018

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How Do You Localize A Global Brand Strategy? | By  |  eyeforpharma  |  16 July 2018

Marketers must balance global and local needs in their campaigns. How do they pull it off?

Opening paragraph:

‘Isn’t it marvelous how richly diverse the world is? Every adage about travelling rings true when you cross borders and experience it first-hand. I mean, who hasn’t quaffed Sangria on a beach and waxed lyrical about the world’s wonders?’

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