How Do You Localize A Global Brand Strategy? | By Adam Chapman |  eyeforpharma  |  16 July 2018

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How Do You Localize A Global Brand Strategy? | By  |  eyeforpharma  |  16 July 2018

Marketers must balance global and local needs in their campaigns. How do they pull it off?

Opening paragraph:

‘Isn’t it marvelous how richly diverse the world is? Every adage about travelling rings true when you cross borders and experience it first-hand. I mean, who hasn’t quaffed Sangria on a beach and waxed lyrical about the world’s wonders?’

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The views and opinions expressed in our content are those of the authors and do not necessarily reflect the official policy or position of eyeforpharma. Examples of analysis performed within this article are only examples. Assumptions made within the analysis are not reflective of the position of eyeforpharma.

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Our mission is to make pharma more open and valued
The ultimate driver for the pharmaceutical industry’s health is meeting the needs of patients, otherwise it will cease to matter. For healthcare to be as good as it could be, the strength, skills and resources of our industry need to be fully integrated into health outcomes and we need pharma experience at the decision-making table.
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