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How Do You Localize A Global Brand Strategy? | By | eyeforpharma | 16 July 2018
Marketers must balance global and local needs in their campaigns. How do they pull it off?
‘Isn’t it marvelous how richly diverse the world is? Every adage about travelling rings true when you cross borders and experience it first-hand. I mean, who hasn’t quaffed Sangria on a beach and waxed lyrical about the world’s wonders?’
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