How Do You Localize A Global Brand Strategy? | By Adam Chapman |  eyeforpharma  |  16 July 2018

Opening paragraph:

‘Isn’t it marvelous how richly diverse the world is? Every adage about travelling rings true when you cross borders and experience it first-hand. I mean, who hasn’t quaffed Sangria on a beach and waxed lyrical about the world’s wonders?’… Read More How Do You Localize A Global Brand Strategy? | By Adam Chapman |  eyeforpharma  |  16 July 2018