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eyeforpharma Barcelona 2020
The biggest showcase of pharma go-to market solutions
It’s not just about conference sessions. eyeforpharma Barcelona is also home to a 120+ booth exhibition hall – packed with solutions to market access, commercial, medical and clinical development challenges.
eyeforpharma Barcelona is the world’s largest commercial pharma summit. Join 1000+ industry leaders in commercial excellence, patient engagement and innovation at this unmissable summit
Take a look at what the conference has to offer and see why you should attend, there’s a lot on the agenda, plenty of new faces on the speaker list and many kinds of activities including an Innovation Stage, Pre-conference workshops as well as the expo hall where many things will be happening. The link below takes you to the conference webpage.
This years eyeforpharma conference has 4 key themes including a keen focus on data science, analytics, AI, digital therapeutics (DTx), digital clinical trials (Digital RCT’s), digital innovations and technology.
Join the conference in Barcelona to see how they’re influencing and driving the pharma, drug development, and medical healthcare industries into a new era of being a more ‘personalised’ and ‘humanised’ industry. Taking the industry into ‘human-centred’ approaches that make ‘patients as partners’ rather than ‘patient-centred’ .
Building trusting relationships through “medically-driven content, customer innovation and holistic patient solutions”. Bringing together patients and HCPs, and taking a look at using education and empowerment to achieve those external bonds. Lot’s of things to entice the mind!
Come to Barcelona to see how they’re influencing and driving the #pharma #drugdevelopment + #medicalhealthcare industries into a #newera of being a more #personalised + #humanised industry. #patientcentricity #patientengagement
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World-class speaker faculty includes:
Kris Sterkens
Company Group Chairman, Janssen EMEA
Janssen
Charlotte Kremer
EVP, Head of Medical Affairs
Astellas
Edward Trott
Chief Patient Officer
Ferring
David Meek
Former
Ipsen
Camilla Harder Hartvig
SVP, International Business
Alexion
Alberto Martinez
CEO
Mundipharma
Stefani Klaskow
Head of Industry, Healthcare
Google
Kristian Hart-Hansen
CEO
LEO Innovation Lab
Check out all the speakers via visiting this link:
There are 4 key themes for eyeforpharma Barcelona 2020
Authentic Leadership
Hit Commercial Goals
From Drugs to Treatments
Digitise Evidence
eyeforpharma Barcelona is the world’s largest commercial #pharma summit. Join 1000+ industry leaders in #commercialexcellence, #patientengagement and #innovation at this unmissable summit #efpbarca #patientcentricity
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“Don’t be an information provider.
Be the value provider.”
eyeforpharma ARTICLE: Has direct to consumer marketing in pharma had its day? | By Lucy Fulford on Nov 25, 2019
Outmoded and cliched DTC campaigns may be harming not helping pharma in the US
https://social.eyeforpharma.com/commercial/has-direct-consumer-marketing-pharma-had-its-day
Time to embrace social media | By Katie Osborne on Feb 4, 2020 | eyeforpharma
Patients are turning to social media as never before and pharma needs to catch up
http://social.eyeforpharma.com/commercial/time-embrace-social-media
“Intelligent, data-driven customer
engagement with purpose”
- Culture gets its appetite from purpose
- Illuminate the end-to-end customer engagement journey
- Exceed expectations in engagement
“RWE: From sideshow to centre stage”
- Widen your RWE horizon
- Achieve Greater Access
- Harness Technological Maturity
- Drive RWE Adoption
eyeforpharma ARTICLE: Advancing RWE together with academia | By Katie Osborne on Jan 2, 2020
Pharma can realise the potential of RWE faster by collaborating more effectively with academia but first it must build trust
https://social.eyeforpharma.com/access-and-evidence/advancing-rwe-together-academia
“Create harmony across market access to achieve new levels of sophistication”
- Collaborate on risk
- Affordable, curative medicine
- Value is not optional
- RWE: More than a supporting act
“Be the source of authenticity:
Empower every team and stakeholder”
Digitally transform medical affairs without compromising authenticity download the whitepaper here
Scaling patient engagement for deeper insights and better outcomes | By Lucy Fulford on Jan 13, 2020 | eyeforpharma
Scaling patient engagement offers a cascade of benefits if only pharma can gather the right insights
“A giant patient-centric leap for mankind”
A few of the Key Patient Track speakers include:
- Edward Trott |Chief Patient Officer | Ferring
- Steven Hildemann | SVP, Chief Bio-Ethics & Employee Health | Merck
- Jenna Copeland Kristensen | Global Director, Patient Support Programmes | Novo Nordisk
- Niclas Nilsson | Head of R&D Open Innovation | LEO Pharma
- Nicholas Brooke | Executive Director | Patient Focused Medicine Development
- Nicola Bedlington | Special Advisor | European Patients Forum
- Christina Claussen| Director, Alliance Management & Patient Relations | Pfizer
- Andy Powrie-Smith | Executive Director, Communications & Partnerships | EFPIA
Topics for the Patient track
- Organisational Empowerment
- Propel Patient-Led Design
- Innovative Case Studies
- Collaboration Capabilities
- Mary Lynne Van Poelgeest-Pomfret | President | World Federation for Incontinent Patients – WFIP
- Jacob Holst Andersen | Head of Public Affairs & Patient Relations | AbbVie
- Teresa Ferreiro | eyeforpharma award winner 2019 | Patient Advocate
- Frank Hennemann | Patient Advocate
- Petra Verdaasdonk | Patient Advocate
- Ramona Kanters | Patient Advocate | Open
- Christa Overtoom | Patient & Family Therapist
- Carol Munt | Patient Partner & Advocate
Below is the summary report from the discussions held at the eyeforpharma Patient Summit in October 2019
Report: Patient Summit EU 2019 patient-led roundtables
This 21-page exclusive paper will show you why we need to start taking the patients view of the world, if we are to understand the drivers of health behaviour that impact their condition so they can play a more active role in managing it.
“Scale your clinical ambitions.
Broaden your evidence horizons.”
ARTICLE: Clinical must think outside, and inside the box | Paul Simms Nov 21, 2019
From site-in-a-box to virtual/siteless trials: which new model will successfully disrupt clinical research?
https://social.eyeforpharma.com/clinical/clinical-must-think-outside-and-inside-box?
Please sign up for eyeforpharma’s on demand content via this link:
Watch the following eyeforpharma webinar that is in conjunction with #efpbarca and #efpphilly
Webinar: Deliver digital endpoints Find new outcomes fast, and fulfil the promise of technology
eyeforpharma by Reuters Events
“Navigate regulation & reimbursement to reach patients”
Watch the following eyeforpharma webinar that is in conjunction with #efpbarca and #efpphilly
Webinar: From Digital Health Solutions to DTx Start with why!
Download an eyeforpharma Whitepaper: ‘Navigate regulations and reimbursement to reach patients’
And apply to attend via the link below…
If you’re an exec from a biopharma company, fill in your details below to apply for a Free Expo Pass, to attend this stage for free, contact Matthew Atkinson
“Yes we can!
How innovators are expanding horizons and bringing breakthroughs to life”
If you’re an executive from a biopharma company, you can attend the Innovation Stage for FREE, apply for a Free Expo Pass (biopharma companies only) Contact Matthew Atkinson
Make healthcare intelligent
Start a chain reaction
Explore new discoveries
Dive into a new reality
https://www.eyeforpharma.com/barcelona/conference-agenda.php?group=9
#efpbarca20 9 tracks – #Commercial + #Sales #Digital + #Marketing #RWE + #BigData #MarketAccess #MedicalAffairs #PatientEngagement #DigitalClinicalTrials #DigitalTherapeutics #TheInnovationStage @eyeforpharma by Reuters #pharma
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Please click the links to learn more about them!
eyeforpharma Ltd by Reuters Events, headquartered at 7-9 Fashion Street, London, E1 6PX, United Kingdom. A registered company in England and Wales: 09823909.
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