eyeforpharma | pharma news articles | Barcelona 2018

Build It And They Will Come  |  Hugh Gosling |  2 February 2018

A phrase that will always remind of  ‘A Field of Dreams’, which is one of my fave movies from the ole days… not that I’m old!

Hugh Gosling writes a fabulous piece about fighting the odds within Pharma and talks to Mark Mallon > AstraZeneca

Build It And They Will Come

“If the medicines are good, they’ll generate value”.

It’s time to let the scientists lead the way, says AstraZeneca’s Mark Mallon

Mark Mallon will be taking part in eyeforpharma Barcelona between 13-15 March.

The New Normal |  | 

An interesting article that folks should read

“The pharma industry is on the cusp of a new dawn, but what does it look like?”

The New Normal

eyeforpharma Philadelphia 2018

Apr 10, 2018 – Apr 11, 2018, Philadelphia

Be the trusted healthcare partner

eyeforpharma | Don’t Give Up On Pharma | By Hugh Gosling | Jan 22, 2018

Hugh Gosling writes “By combining expertise, pharma and tech can drive the big advancements in healthcare,” and quotes Bayer’s Chief Marketing Officer Sebastian Guth’s opinions about the future of the present pharma:

“There is an illusion in pharma that we must do everything by ourselves alone, that we need to hide our knowhow like treasure, but this mindset is changing. There is the belief that our industry will change fundamentally, but, if you look at what we’ve done historically, we’ve worked with academia, with biotechs, with many different partners. As an industry, we have great experience and heritage working in partnership.”
Dr Sebastian Guth, EVP and Chief Marketing Officer at the Pharmaceutical Division of Bayer, “we are closer to realizing it than some might think.”


Bayer’s Chief Marketing Officer Sebastian Guth will be attending >  eyeforpharma Barcelona Mar 13, 2018 – Mar 15, 2018, Barcelona

Link to article:  Don’t Give Up On Pharma

 The Pharma Business Model: How to Avoid the Innovators Dilemma  |   Founder and President of Eularis.  |   

“Pharma needs to adopt the business models of tech companies if it is to flourish” – Dr Andree Bates


“The pharma industry is ripe for disruption. In the past, our value was in new, cutting-edge and effective medicines, discovered, developed, manufactured, marketed and sold by pharma. However, pharma companies are no longer alone, and competitors are coming from unexpected sources. For example, Fuji Film was once a rival of Kodak but has now been in the pharma business for a while, with plans for $921m in pharma sales by 2024 and a bigger global push into complex biologics.”


The Pharma Business Model: How to Avoid the Innovators Dilemma

Pharma’s Place in the Digital Space  |  By Adam Chapman |  Nov 24, 2017

“Sanofi’s Chief Data Officer expounds the possibilities of digital and the role of the CDO in this burgeoning landscape”


“Tech companies have the edge over pharma because digital is built into the base of their business models and woven into the fabric of their operations, he says. In pharma, that job falls to the CDO. “Right now, we treat the CDO as an evangelist and glorified cheerleader, but the larger role is around industrializing digital as an operating model.”

Pharma’s Place in the Digital Space


March 13th -15th

16th ANNUAL  |  eyeforpharma Barcelona & AWARDS 2018

Where Pharma Becomes the Solution

This year myself and fellow FibroFlutter Sonia are off to this superb pharma conference as

#PatientAdvocates  #ResearchAdvocates

We’re both looking forward to being involved, having a #patientvoice, and are very grateful for the opportunity.

See us amongst the fabulous line-up of other fantastic speakers from the World of Pharma that are attending the event

eyeforpharma Barcelona | Speakers

Shared Via:  eyeforpharma  <<< Sign up for newsletter <>Home Page

Are you a patient advocate why not check out how you can pitch in as #PatientVoice eyeforpharma > patient-policy


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Eyeforpharma – Mission statement:

Our mission is to make pharma more open and valued.
The ultimate driver for the pharmaceutical industry’s health is meeting the needs of patients, otherwise it will cease to matter. For healthcare to be as good as it could be, the strength, skills and resources of our industry need to be fully integrated into health outcomes and we need pharma experience at the decision-making table.
We believe the industry must focus on a business model combining service with product, with patients at the center.

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